About Hip & Humble

Hip & Humble began as a small furniture boutique in Salt Lake City’s Sugarhouse neighborhood, and over the last 25 years, we’ve grown into a nationwide brand with brick-and-mortar locations, airport stores, and a vibrant online presence. Throughout our journey, one thing has remained constant: our commitment to creating spaces—and now products—that add beauty, joy, and intention to everyday life.

As we've expanded our reach, our mission has evolved beyond offering thoughtfully curated fashion, home accessories, and playful gifts. We’ve built a business that blends national scale with a neighborhood feel, staying true to our roots while growing into a hub for meaningful, design-forward living.

The same spirit inspired the creation of our daughter company, Paško—a scent-driven lifestyle brand born from a desire to bring affordable, elevated fragrance into people’s daily rituals. After years of searching the market for travel-friendly, design-conscious, and story-rich scent products, we realized the perfect solution didn’t exist, so we created it ourselves.

Paško captures the soul of global discovery and personal nostalgia. From Mediterranean citrus notes in Valencia, to the artful Eastern influences of Soluna, to the cozy, memory-infused tones of Mahogany, each scent tells a story rooted in experience and designed to go wherever life takes you.

Hip & Humble is proud to be the home of Paško, extending our legacy of community connection, intentional design, and joyful living into a new sensory dimension.